cosmetic

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Nigerian Ladies And The Rising Craze For A Banging Body by Chukwuemeka Oluka.

  Call it body modification, improvement or enhancement; the truth is that the craze by many Nigerian ladies to alter their bodies, all in the bid to get that elusive ‘perfect look’ has reached an insane level. Many of them would even go under the knife just to achieve that banging body, the one in similitude with Nicki Minaj, Shakira or Beyonce. Recently, there was an uproar on Twitter on June 2nd, 2022 after a Nigerian lady, Christabel, reportedly dies in a Lagos hospital through a body enhancement procedure. The uproar started when a certain Twitter handle, @poshcupcake_1, called out the hospital over the death of her friend. According to her, the hospital kept mute about Christabel’s death and didn’t find it needful to contact any of Christabel’s relatives. In the series of tweets that went viral, @poshcupcake_1 disclosed that a few friends who knew Crystabel had gone for surgery decided to go to the hospital to check on the late Christabel after they felt she was supposed to have returned. The Twitter user also alleged that the deceased complained of bleeding after the surgery, but the doctor assured the victim it was a usual post-surgery symptom. Barely five days after Christabel’s death, the News Agency of Nigeria (NAN) reported another death involving a socialite, Temitope, following complications from a gastric bypass surgery – one intended to shrink the size of her stomach. Channels Television had also reported that a 29-year-old Omotola Taiwo nearly lost her life after a botched surgical procedure in January 2020. In February 2019, Nigerians were also hit with the sad news of the death of a beauty queen, Onwuzuligbo Nneka. She died following a botched cosmetic surgery to get her buttocks enlarged. ThisDayLive reported that a Lagos-based surgeon, Dr Anu Adepoju who usually hires foreign doctors to help her out with surgeries, decided to personally do the procedure on the late Nneka, but things got complicated and it led to Nneka’s death. Tracing these incidences underscore the rising craze for cosmetic surgery and its potential dangers; yet, stories abound in Nigeria of those who had had successful operations to have their dream bodies. Nollywood actress, Tonto Dike has been quite vocal about some of her body enhancement procedures. She would not be ashamed of modifying her body. According to her, she had conquered the stereotype and stigma that goes with it and then, broken away from the norm. In her post captured on ThisDayLive of 28th February 2021, she was quoted thus, “Where are the aprokos that said surgery is not good ooo? May my old body be your portion, rolling eyes…If I slap you, your eyes will shift.” It may sound funny trying to imagine her countenance and tone of voice as she rolled her eyes and seemingly shifted one’s eyes with a slap. But then, this shows she has owned her decisions with her full chest. However, the story is different for other ladies who had had similar surgical procedures but would talk about it in hushed tones to avoid being stigmatized. They usually use exercise and dietary plans as smoke screens to account for their magical body transformation. Little wonder netizens would wake up to the news of one socialite or Nollywood celebrity who has gained a curvy and hour-glass figure overnight. But beyond the stereotype and stigma, stories like these might indicate cosmetic surgery has come to stay in Nigeria despite the risks. Body modification procedures are fast-growing in Nigeria and it’s seemingly making up for lost time given their popularity and acceptance. As widely reported, the rise of cosmetic surgery among Nigerian women can be traced to Modupe Ozolua. TheGuardian reported that in 2001, the American-Nigerian philanthropist and entrepreneur launched her plastic surgery company, ‘Body Enhancement Limited.’ She would later follow it up with an aesthetic lasers business in 2007. As of today, facilities that handle cosmetic surgeries have sprung up in major Nigerian cities giving credence to the rise of the body aesthetic business in Nigeria. It is alleged some medical facilities even became popular for rendering free surgeries to ladies who had over 11,000 social media followers and are willing to post online their surgical procedures with their faces revealed. What used to be a guarded secret and exclusive reserve among the rich and famous, has now become trending. This is why poorly qualified practitioners are taking advantage of vulnerable and desperate patients, and this increases the risks involved with having body enhancement procedures. The most popular of these procedures include liposuction, butt enlargement, abdominoplasty and breast job. During liposuction, excess fat is removed to improve body contours. For butt enlargement, liposuction is used to transfer fat to the buttocks to make it larger. Abdominoplasty (or tummy tuck) is done to improve the shape and appearance of the abdomen. For the breast job, it can involve breast augmentation or breast reduction. For breast augmentation, it is a procedure carried out if a woman feels her breast are too small, if one breast is larger than the other or if she feels her breasts have sagged due to pregnancy or breastfeeding. Breast reduction however is mostly done if a woman has large and heavy breasts. Most times, breast reduction help provide relief from physical discomfort, while breast augmentation more often improves aesthetic appearance. Other body enhancement procedures involve the use of injectables to achieve augmented cheeks and lips. Wrinkles and signs of ageing can also be removed from the face via a facelift procedure called Rhytidectomy. Some ladies also insert seasoning cubes into their anus to get their buttocks enlarged. Some reasons these ladies enhance their appearance are to get the aesthetic appeal and to build self-confidence. This is probably the only way they can conquer the body-shaming blows they receive daily. There is also the obsession some ladies have with perfection as well as the desire to look like their favourite celebrities they see every day on their screen. The use of filters by these Instagram celebrities has

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The Cosmetic Surgery Panorama by Solomon Ekoja.

  Jane: Kai! This sun no dey smile today at all at all. Abeg make I enter road wait for okada…. While waiting Anita: Omor! Na who be this? Longest time Jane: I tell you. No talk, no see Anita: How you dey na? Jane: I dey fine jareee….. Only say e remain to marry Anita: I see. Ehen…. E get one day I bin see your selfie for Facebook. You been just dey anyhow. I look your face soteeee I conclude say your nose resemble melon. How you wan take get husband with this kind firewood body? I been dey your shoe 7 years ago but one Dr Wazobia na him butter my bread comot me from that wahala. Jane: Flabbergasted with mouth wide open and lost in thought. So my nose resemble melon? She rhetorically asked. Anita: E be like say your mind no dey here as she taps Jane Jane: Ehen!…. Emmm…. Emmmm so how the doctor do am for you? Anita: Na cosmetic surgery oh! Jane: Chineke! Cosmetic wetin? Anita: I say cosmetic surgery Jane: Hmmmmmmm! No be that thing been kill Stella Obasanjo when we been dey secondary school? Me, I no fit do am Anita: And you wan marry? You go old for there. Make I dey go abeg Jane: Abeg wait first. Na wetin I talk dey make you vex? Anita: You no wan serious na Jane: Like how much? Anita: One million naira Jane: You wan kill me. I no get that money Anita: No worry, na my customer. I go tell am make him reduce the money to 250, 000 naira Jane: Sighs… oya, make I go prepare make we go the hospital jare. By thunder by force, my body must resemble Rihana and I must marry dis year Anita: Correct babe, make we dey go. Jane: Okada…… okada…….    The fictional conversation between Jane and her long-time friend Anita summarizes the chemistry behind the increasing interest for body enhancement among women. Plastic surgery, also known as “cosmetic surgery” is the practice of performing operations to repair or replace skin, which has been damaged, or to improve people’s appearance. The word “plastic” originates from the Greek word “plastikos” meaning to mould or reshape. The history can be traced to documentations about the use of surgical means for correcting facial injuries more than 4000 years ago. Plastic surgery however began in ancient India where physicians used skin grafts for reconstructive surgery as early as 800 B.C. In Nigeria, the specialty has come a long way with a checkered history that dates back to the post independent era, beginning with expatriate surgeons like Mr Michael Norbert Tempest at the University College Hospital Ibadan. During the early stage of practice, the main base was in the Southern part of the country before it spread to other parts of the country5. These centres helped in correcting defects among victims of the civil war but as years past, the prominence of the industry waned. The industry regained prominence again with Modupe Ozolua in 2001, when she launched her cosmetic surgery business followed by an aesthetic lasers in 20073. Many women craved for body enhancement then but after the death of Stella Obasanjo because of complications from a cosmetic surgery at a clinic in Puerto Banus, Spain on the 23rd of October 2005, there was a drastic decline. From my observation, the recent crave for plastic surgery can be traced to the outbreak of the Covid-19 pandemic, the global lockdowns and rising use of technology. As the movement restriction provided an opportunity for more video chats, Zoom usage jumped 67% between January and mid-March 2020. Ladies leveraged upon its use to satisfy their needs for social interactions with friends and families. As these women conversed, they started noticing defects in their body parts prompting their search for remedies. Being helpless and desperate, their flip through the pages of Instagram and other social media outlets expose them to advertisements by plastic surgeons showing viral videos of them performing plastic procedures on their patients with testimonials. According to Dr Libby, “When webcams record at shorter focal lengths, the result is an overall more rounded face, wider set eyes, broader nose, taller forehead, and disappearing ears, obscured by cheeks which trigger a sort of dysmorphia that pushes patients to seek cosmetic procedures to improve their appearance on video conferencing calls”. No wonder, rhinoplasty, eyelid surgery, facelift surgery became the top three cosmetic surgical procedures within the same year. Like honey comb that never satisfies, these ladies then migrate from breast to butt, nose, eye, fore head, face lifts, lips treatments until they are transformed into “selfie goddesses”. Possible remedies Since the advancement in technological use due to the pandemic, lack of self-esteem among ladies, advertorials by plastic surgeons, peer pressure and the poor output by modern cameras contributed greatly to the rising crave for plastic surgery. Therefore, remedies to be employed needs to be positioned to accurately address these salient issues. Firstly, women should be taught the virtue of self-love and esteem from an early age irrespective of accompanying physical defects. Nature has made women uniquely beautiful but failure to be equipped with this fore knowledge makes them under appreciate themselves. Families, religious, cultural and educational leaders saddled with the responsibility of training the girl child should inculcate these priceless values to re-orient the mind-set of the female gender to overcome future temptations to seek cosmetic surgery. From my interactions with ladies, I came to understand that public perception and negative influence of peers often exposes them to depression and exploitation by botched cosmetic surgeons. The public needs to be enlightened to avoid using derogatory comments capable of deflating the self-esteem of women. In addition, role models and celebrities from whom many of our ladies model their life after should avoid the practice of body enhancement and be drafted into the fight. Ladies craving for plastic surgery often develop interest for the procedure while watching music videos and movies.

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