Development

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Success Journey XXIV: You Don’t Need Plurality, It’s A Myth.

In business, once you decide who you aren’t going to serve, you are free of tyranny. So also in creating..if you try to appeal to everyone you may end up with no one. The plurality mindset is a myth..those who your product/service resonates with are all you need to succeed. ~ Cmoni I love Seth Godin because of his consistency which is built on repetition. In the Akimbo podcast, he repeatedly exhorts us to aim for the SMALLEST VIABLE SIZE and watch the multiplier effect from those we impact. Just do your best to create value and share it generously. If you rinse and repeat this process it is a guarantee that the ratchet as he calls will take over. He exemplified it thus; “Starbucks doesn’t serve coffee to the majority of the people in the United States. The New York City Crochet Guild appeals to just a small percentage of the people who encounter it. That’s okay. You don’t need a plurality or even a majority. In fact, in nearly every case, trying to lead everyone results in leading no one in particular.” For instance, you are reading this because my caption attracted you or you’ve read my previous essays. Either way, you want to get something at the end. If a line, paragraph or entire message resonates with you the likelihood of reading my next post will be high. Otherwise, you will scroll away next time. This is equally so in business. Products and services that offer value are purchased and repurchased over and over again. There will come a time when your customers/audience will start recommending you to others. They invariably become your advertisers for FREE! When I started the cmonionline writing contest, I only wanted to revive a waning literary culture. And since I planned to fund it as a way of giving back to the society that groomed me, I didn’t want to spend on publicity because I had no plans to profit from it. The initiative received tremendous support from friends and soon enough ideas and suggestions flooded in. Many recommended increased online publicity. A friend advised me to up the ante and take it to the broadcast media. Others asked me to seek corporate and government funding. Conflicting thoughts on strategy threatened to overwhelm me and I began to imagine that we could be the African version of Reedsy. Following tips on social media marketing I increased ad spending to grow page my social media pages, attract more writers and reach a bigger audience. Of course both the writers and audience grew in numbers. By the time we had published close to 1000 stories from over 50 writers the symptoms of inorganic growth became manifest. The engagement level didn’t reflect the followership numbers and some writers just wanted to write for the prize even though I repeatedly made it clear that the aim was not to win but to improve our chosen craft. I started having doubts about the viability of the project. I was certain about my mission initially even if the vision wasn’t vivid, but now there seems to be an increasing lack of clarity on both. In every endeavour, you will likely encounter frustrations but try not to let it dim your determination. I stopped the social media ads. It was time to take stock. Fortunately, the period of rumination was during my Post Graduate Diploma in Digital Arts & Humanities with modules like teaching & learning online, digital techniques and communities of practice. While the interdisciplinarity of the course exposed me to digital tools and methods that can be applied to solve various real-life problems, its hybrid nature prioritised learning through discussion forums like Canvas, Slack, Microsoft Teams, Google Meet etc. It didn’t take long for me to apply the knowledge gained. We moved from judges to peer review and that automatically streamlined the group because the selection of winners involved the writers themselves. If you are passionate about writing and improving you are going to partake in these activities. So while some writers moved on to other things those who mainly wrote for the money also left. The ones who wanted to progress remained and that was all the niche I needed. THE SMALLEST VIABLE SIZE. Since then we have moved from weekly writing contests to periodic competitions. In addition, we hold regular Talkshops on related topics and sponsor training in digital skill acquisition. Recently, a member of our community published a book and we are currently writing a book in a year. We can now publicise the project with confidence and hunt for public/private sector funding because it is easier for others to support you when you have gained some mileage. And we have the results to show for our efforts. As you can see, the path is usually not so clear at the start. I mean you can’t possibly have a picture of the route your journey will take but embark on it nevertheless. Learn and unlearn along the way, repeat worthwhile processes, iterate and use the feedback to progress. So long as you have an idea, a basic take-off plan and the resolve to keep pushing you will eventually succeed. Now don’t get me wrong I’m not saying that publicity or paid ads are wrong. Of course, they are great ways of attracting leads and growing your audience. What I’m saying is that if you believe in the value you are creating then you don’t need plurality or publicity, especially at the start when your resources are limited. In business, once you decide who you aren’t going to serve, you are free of tyranny. So also in creating, if you try to appeal to everyone you may end up with no one. The plurality mindset is a myth. Those who your product/service resonates with are all you need to succeed. Whatever you are trying to create doesn’t need those numbers you dream of to be successful. People will come and leave. The key is

Blog, Lifestyle

Success Journey XVI: Act

Action will naturally produce results. And that’s what we all need, results. It could be good or bad. If it is good, build on it. If it is bad, learn from it. But what you can’t afford is not to ACT.

Blog, Lifestyle

Success Journey IX

Where, when or how you start is not as important as starting. ~ Cmoni Last time in my weekly Success Journey Series I talked about the potential obstacles that may pop up as you navigate the path to achieving set tasks. I then suggested that anticipating these hiccups beforehand is the first step of a four-pronged strategy I call the 4 A’s; Anticipate, Allocate, Adapt, Act.  But before we proceed to how we allocate resources to tackling these problems permit me to digress a little, just a little for this week. We have scheduled a Talkshop On Success Through Self Development for the 20th of March 2022, so let me hype what we are trying to do here. And in my usual manner, some illustrations will give us a clearer perspective. When Apple debuted the iPhone in 2007, the then Microsoft CEO Steve Ballmer gave one of the most legendarily misjudged reactions in tech history. When asked about his thoughts on Apple’s new product, he laughed at the high-priced iPhone, saying it would not appeal to consumers because it lacked a physical keyboard. Of course, he was proven wrong, and his blunder made Microsoft appear to lose ground at a time the tech innovation curve was witnessing unprecedented competition. In that period Ms grew by about 22% while Apple’s value grew by over 4800%. Of course, there’s no way the most fanatical iPhone fan believes he is getting that much value more than what the average android phone offers, but the fact remains that the product or rather the company’s fortune grew geometrically. Seth Godin is a prolific blogger. In one of his podcasts, he said that he had just a couple of followers when he started blogging and less than 10 listeners for his weekly Akimbo podcast. Today, with close to 8000 blog posts, his blog is easily one of the most read in the world and records over half a million visits monthly. These are humongous figures but they are secondary factors really. You may be wondering what could be the primary factor. Here it is; Where, when or how you start is not as important as starting. Yes, Steve Jobs and Seth Godin had confidence. They believed in their ability and the quality of the product they had to offer. And as they commenced natural forces lined up in various forms to support their endeavour. With diligence, determination and consistency they surely got what they rightly deserved for their efforts. But if they hadn’t started all that would amount to nothing. The Cmonionline Talkshop is another branch of the journey we started with our 20-month-old essay competition and it will open the door for other branches to sprout. At my age, I have resolved to invest more resources in passion projects and social businesses that will impact people and the larger society. I don’t even want to dream of where we will be by next year. I am thinking of 10, 20 years from now! And it’s easy to understand what we are trying to achieve which was better elucidated in a previous essay. We want to create digital groups, tribes, and communities for knowledge and skill acquisition through collaboration. There is no expertise required. So if you have skills/experience to share you are welcome to reach us through our social media handles or at admin@cmonionline.com and we are happy to collaborate on this platform. Teachers and learners both learn along the line because learning is a lifelong process increasingly modelled around informal environments. So join us on Sunday 20th March 2022 by 3 pm, we will have fun while learning. What can be better than that?

Blog, Bookshop

The Capitalist Nigger..

Although the book proposes what Onyeani called the ‘Spider Web Doctrine’ — an economic theory for the negroid race to employ self-reliance and ruthlessness — it nevertheless was unsparring in its boisterous indictment of the Negroid race.

Essays, Writers

Effect Of Foreign Debts On Nigeria’s Infrastructural Development by Oyinola Abosede

  Jogging down the memory lane. The past, the present and the future walked into a bar. It was tense. At last, it‘s time for them to unveil the truth about the effects of government borrowing funds, for infrastructural development in the country.  Let us be clear, the impact of external debts on economic growth has since, been a debatable issue between scholars and has thus caused a mixed basket of opinions and contributions from both pessimistic and optimistic, especially when thrown open on forums and gatherings.  Then I remembered few years ago I was privileged to be invited to one of the presidential banquets’ dinner organized by the current administration of our country. It was scheduled for the presidential villa in Abuja with several erudite scholars and policy makers in attendance including the Vice President. I had a puzzle on my mind so I immediately decided to go even though I was bubbling with hope at the dawn of a new era in my country.   I arrived early, got a seat very close to the front and quickly picked one of the slots for questions. When the microphone eventually got to me. “I hope you don’t mind my asking sir,” I began. What, your Excellency are the effects of misallocation of foreign loans in our economy?  For a few moments the audience was stupefied, apparently hit by the sheer force of that question. I distinctly remember the Vice President answering my question with eloquence saying that the state dinner we were attending was one of the critical and advisory process for arriving at the need of strengthening our government institutions with the responsibility to checkmate budget implementation and also institutionalizing a movement for discouraging loans and borrowings generally, except for inevitable cases where borrowing become the last resort. I left the banquet that night quite excited.  The reality is that in an effort to bridge the foreign exchange and domestic resource gap so as to quicken the pace of our economic development, Nigeria has continued to raise both internal and external loans. While there is nothing morally, economically and socially wrong with the raising of loans through internal and external sources, I strongly believe such loans should be channeled to productive uses, that will facilitate economic development and subsequently be serviced and liquidated.  However, the shocking fact is that the public debt charges on Nigeria‘s external loans over the years, have maintained a steady increase, even as succinctly evaluated by the United Nations Development Programme. Also, the external debt service in the early 2000s was extremely very high which translates to about 6.77% and 7.69% of external debt service as a percentage of Gross Domestic Product (GDP).   Nigeria, like other developing countries of the world has incurred huge external debts which stifled her economic growth and infrastructural development. This is because, the provision of social overhead capital in less developed countries (LDCs) require huge sum of money. However, in order to provide these facilities, many african countries have borrowed heavily to bridge this domestic resource gap.  The Root Causes of Increasing Foreign Debt in Nigeria   Poor External Debt Management  I strongly believe the acquisition of external loans should undoubtedly be used for development purposes. However, in deciding on the optimal level of commitment, it is expected that a carefully planned schedule of acquisition, utilisation and retirement of such loans be prepared.   Moreover, realistic estimates of foreign exchange earnings as well as projected returns from investments financed with the loans should be required. All these would help to determine the ability of the country to service, without undue strain, the existing loans and the desirability or otherwise of contracting new loans.  But in the Nigeria case, there has been a lack of consideration of these factors generally. Sometimes, both the federal and states governments when determining which project to be financed with loans, often allow political considerations rather than economic reasoning to prevail. Consequently, some of the projects financed with such loans were either unproductive or lacked adequate cost control measures.   While, a number of such projects were abandoned before completion. At the end, the country would still have to pay for such ill-conceived projects in terms of debt servicing as they were financed by external loans.  Appreciation of the US Dollar against other International CurrenciesOne major contributing factor to Nigeria‘s foreign debt was the appreciation of the US dollar against other major international currencies in which the original loan was contracted. Since the Nigerian debt stock is denominated in dollars, the conversion of debts contracted in Deutschmark, Swiss Franc, French Franc, Japanese Yen, Pound Sterling etc. into dollar when the dollar gains its value will increase the dollar amount of the debt stock.  Capitalisation of Unpaid Interest  I have observed over the years that whenever there is a difficulty in loan payment in the country, the interest accrued due is always added to the principal thereby increasing the debt stock. This exactly was the case when Nigeria reduced payment of interest due, to the London Club in May 1990 from the contractual rate of about 9.5% to 3%. That same year, the default persisted. However, in most cases, interest is added again as a penalty to the original interest which was accrued and left unpaid.  The Menace of Corruption on Increasing Foreign Debts  Just like I was taught in high school that corruption is manifested by a desire to use the instrumentality of office for private gain, for the benefit of the official, his relations, ethnic group or friends at the expense of the law. I am a firm believer that this menace rests on its effects on developed and developing countries.  In developed countries for instance, the fight against corruption is a fight for fairness and increased efficiency, in markets that are already well structured. While on the other hand in developing countries, corruption could be pervasive to the extent that it can undermine the state and hinder economic development. The implication of this is that corruption is entrenched and systemic in developing countries of the world.  I believe corruption is known to flourish in any economy where there is a lack of transparency and accountability in government business and transactions. In Nigeria, for example a lot of money had been misappropriated in the past by some of our political leaders and corrupt government officials for the implementation and execution of some infrastructural projects.  For instance, in Ogun State where i grew up, the projects implementation unit of Africa Development Bank projects diverted $42,000.00 from the projects foreign account to Habib Bank, London Branch. Out of this, the sum of $20,000.00 was transferred to Abeokuta Branch of the Bank which soon vanished.  Also, I read in the national dailies some years back that in Ibadan, the Asejire water project valued at $39,000.00 was a failure. The state government merely refurbished the water project rather than expand it. The Hadeija valley irrigation project is another case in point, where a soft loan of $55 million was granted in 1991, the project became a victim of diplomatic intrigue of the French government and was abandoned.   These above projects which should have brought about some measure of economic development to the nation became victims of corruption and were abandoned leading to increased foreign debts.  A Critical Appraisal and The Way Forward  I believe debts problem does not arise just because a nation owes money. It arises when a country cannot meet her debt servicing problem while enjoying economic growth at the same time. As a result of the increasing debt problem, credit facilities gradually dry up, as the full ramifications of the debt problem become clearer. It also results in accelerated deterioration of the terms of trade, as suppliers raise prices to build in a risk premium against delays in payment, thus compounding difficulties in payments.   I am of the opinion that Nigeria

Blog, Essays

Development Reporting And Hysteria Journalism in Nigeria by Kingsley Moghalu

As someone who appreciates the role of the media in shaping society, it is my pleasure to address you at this event. Today’s chairman, Professor OluremiSonaiya, has also been an important voice in our public discourse. It is also my pleasure to be here because I am among former colleagues. I don’t know how many of you know this, but in my former life I worked in the media with Newswatch. That is why I am very much at home with journalists. I was at Newswatch in its glory days, when it was one of the most widely read news magazines in Nigeria, and one of the most trenchant and consistent voices against a military establishment that had long overstayed its welcome. Under the leadership of that trio to end all trios –Ray Ekpu, Dan Agbese and Yakubu Mohammed – Newswatch was an example and an inspiration to many, a guiding light in those difficult times of the struggle against military rule. I recall the many battles fought against the military in court, through bans and harassment by security agents, with the obvious aim of silencing us. My work in the media didn’t end with Newswatch. I also was a special correspondent for international publications like the Christian Science Monitor and Africa News Service, as it was known at that time, as well as a contributing columnist for The Guardian. Media and technology Thirty years after I left it, the media landscape in Nigeria has changed significantly. Print consumption is in what looks like permanent decline, with online consumption holding sway. While the mode of consumption of news has changed, the role of the media to inform has not changed. We exist in a time that is defined more and more by what some have called an information deluge. In addition to traditional media like TV, radio, billboards and so on, we now have the constant barrage of notifications from our mobile phones, alerting us to all sorts of things, the majority of which could be described as trivial. And yet these trivialities have the capacity to take up all our time and leave us unable to focus on the things around us that truly matter. Media these days is indistinguishable from technology. Where once the medium was separate from the message, they have become one and the same, fulfilling Marshall McLuhan’s prophecy. Our choices at every level are influenced by our exposure to the Siamese twins of media and technology. In this day and age, it is easier than ever before to become a news outlet, and the revelations about the use of the Facebook platform by organizations to harvest user data and use it to spread falsehood and influence the outcomes of elections and referendums, should give us all pause to reflect about the impact of news outlets on our psyche. There are a number of schools of thought about the way media should interact with society, and development reporting stems from the development theory of media, which holds that media should be an agent of educating the masses in line with the development needs of a nation. It says that development communication is that which is employed for the purpose of social transformation. Development Reporting What do we mean by development journalism? It is a bit of a controversial term because its critics call it “government-say-so” journalism.But it broadly means that journalism in developing countries should contribute to social transformation by educating and informing citizens on activities that contribute to economic and social development, highlighting the importance of those issues and activities. In this understanding, there is a conscious bias by the media towards what is seen as a larger goal of the society, and less emphasis on other issues that may be newsworthy but are seen as “trivial” or just not advancing the desired consciousness that development journalism seeks to create. We had a lot of development journalism when the role of the government was in the society and the economy was very strong in many countries including Nigeria, in the 50s, 60s and 70s. In some countries with socialist governments, there simply was nothing else. As from the 1980s with economic liberalization, development journalism began to die a natural death as the media sought to survive in increasingly capitalist economies by being relevant to its consumers by giving more attention to new trends. Today, development journalism is practiced only by specific, specialized media, much of it, ironically in the western world in the context of these countries’ roles in “international development”. We have as examples Devex, an organization that publishes news and views on development issues around the world. Investigative journalism and social transformation One of the major ways by which the media that play role of a catalyst in social transformation is through investigative journalism. By uncovering evidence of malfeasance and shedding light on social ills, journalists can influence public discourse in a major way. There is so much that is wrong with our country today, and a vibrant tradition of investigative reporting can help change this. The tradition of investigative reporting in Nigeria has been dying slowly as news has become more commercialised, that is why the work of outlets like Premium Times and the Wole Soyinka Center for Investigative Journalism, for example, is crucial to keep those traditions alive. Speaking truth to power and going beyond press releases is never easy, but that is what must be done in order to truly make an impact. Good investigative journalism is about resources, and the ability for editors and publishers to resist external pressure when reporters ask uncomfortable questions. There is a general absence of both, and that is a key reason why there are so many important stories which remain untold. The ownership structure of the Nigerian press has always been centered around politicians, or those who aim to go into politics. Even back to pre-independence days, Herbert Macaulay, NnamdiAzikiwe, ObafemiAwolowo and other leading political agitators all owned media outlets. After independence,

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